Email marketing remains one of the most effective digital marketing channels for engaging customers and driving conversions. However, running successful email campaigns requires the right tools and strategies. That’s where GetResponse comes in.
GetResponse is an all-in-one email marketing and automation platform trusted by over 350,000 businesses worldwide. This comprehensive guide will teach you how to use GetResponse to take your email marketing to the next level.
What is GetResponse?
GetResponse is an email marketing software and marketing automation platform that helps businesses design, send, and track email campaigns. Founded in Poland in 1998, GetResponse has grown into a leading global provider of email marketing solutions.
Some of the key features offered by GetResponse include:
- Email newsletter designer with drag and drop editor
- Library of professionally designed email templates
- Contact management system
- Lead capture forms and landing pages
- Marketing automation workflows
- Sales funnels and conversion optimization
- Detailed analytics and campaign reporting
- Webinars
- Social media marketing
- CRM and ecommerce integrations
With its combination of ease of use, affordability, and powerful features, GetResponse aims to provide small businesses and online marketers with a comprehensive email marketing solution.
Benefits of Using GetResponse
GetResponse offers a number of advantages that makes it a worthwhile investment for managing email marketing campaigns:
All-in-one solution
GetResponse combines email marketing, landing pages, marketing automation, webinars, and more under one platform. This eliminates the need for multiple tools and streamlines your marketing efforts.
Intuitive drag and drop editor
Creating professional emails is easy with GetResponse’s drag and drop editor. Just select content blocks with images, videos, buttons and drag them onto your email.
Email deliverability
GetResponse has an average email deliverability rate of 99% according to the company. This ensures your emails reach subscriber inboxes.
A/B split testing
Easily test up to 5 email variants to determine which subject lines, content, and designs perform best.
Lead generation
Build your email list using opt-in forms, landing pages, surveys and webinars. GetResponse makes list building easy.
Marketing automation
Create customized workflows to automate repetitive tasks like onboarding subscribers, cart abandonment emails, and more.
Sales funnels
Use GetResponse’s funnel builder to create multi-step sales processes that convert subscribers into customers.
Analytics and reporting
Gain actionable insights into your campaigns with detailed reports on opens, clicks, unsubscribes, goal conversions, and more.
How to Create an Email Marketing Campaign in GetResponse
Now that you know the benefits of GetResponse, let’s go through the steps to create a professional email campaign from start to finish:
Step 1: Create your account
Go to GetResponse.com and click on the “Start Free” button. Enter your email address and password and complete the signup process.
Once your account is activated, you’ll be taken to the GetResponse dashboard. This is where you’ll manage your contacts, create campaigns, view analytics, and access other features.
Step 2: Set up your forms
Before sending emails, you need subscribers. Use GetResponse’s form builder to create signup forms, surveys, and landing pages to grow your list.
Choose from hundreds of professionally designed form templates, customize them, and embed them on your website, landing pages, or social media. Configure the form settings and which list subscribers will be added to.
Step 3: Import your contacts
If you have an existing contact list, you can easily import them into GetResponse via a CSV or Excel file. Just go to Contacts > Add Contacts in your GetResponse dashboard.
Pro Tip: Segment your contact list into separate lists based on preferences, customer lifecycle stage, etc. to target them better.
Step 4: Create your email campaign
In the left menu, click on Messages then select Create Message. You’ll then see GetResponse’s drag-and-drop email builder.
Choose one of 100+ professionally designed templates or start from scratch. Customize blocks of content, images, videos, buttons, and more by dragging and dropping.
Use dynamic content blocks to easily personalize your emails with subscriber names, preferences, and other details.
Once your email design and content are ready, move on to the next step.
Step 5: Set up your campaign
On the right pane, give your campaign a name and subject line. Select the list you want to send it to.
You can schedule your email to go out at a specific date and time or when your subscribers are most likely to open it using GetResponse’s “Perfect Timing” feature.
Finally, confirm your “From name” and email address. Make sure it matches what your subscribers expect.
Step 6: Review and send your campaign
Before sending your email, always review how it looks on desktop and mobile using the preview options. Check for any formatting issues and ensure images and links work properly.
You can also enable open and click tracking to monitor engagement once your email goes out.
When ready, hit the send button! Your email will now go out to your subscribers list.
Step 7: Analyze the results
Log into your GetResponse dashboard to view detailed analytics on your email campaign’s performance.
Track opens, clicks, conversions, unsubscribes, spam complaints, and more. See which links got the most clicks. Check how many emails got delivered successfully.
Use these insights to optimize future email campaigns and content strategy. This is how you continually improve results.
And that’s it! By following these steps, you can start sending professional email newsletters and automations using GetResponse in no time.
GetResponse Email Marketing Features
Now that you know how to get up and running with GetResponse, let’s explore some of its standout features for optimizing your email marketing in more depth:
Drag and drop email builder
Design, build and customize responsive email newsletters using an intuitive drag-and-drop editor. Easily add images, videos, buttons, and personalize your emails without coding.
Email templates
Access and customize from over 100 mobile-friendly email templates for different types of email campaigns.
Dynamic content personalization
Make your emails more targeted by dynamically inserting subscriber names, preferences, and other details into your email copy or design.
Autoresponders
Automate and schedule the delivery of email series to subscribers over time. Great for onboarding, lead nurturing, and driving repeat sales.
A/B split testing
Create multiple email variants and send them out to smaller groups of subscribers to see which performs better.
Email analytics
Get in-depth data and charts on opens, clicks, conversions, unsubscribes, spam scores, device engagement and more to optimize your campaigns.
Web forms & landing pages
Create custom signup forms, surveys and landing pages to grow your email list and capture more leads.
Lead scoring
Automatically assign scores to subscribers based on their engagement and activities to identify hot leads for sales teams.
Contact segmentation
Divide your contacts into different segments and groups to target them more effectively based on behavior, demographics, preferences, and other properties.
Marketing automation
Build automated email workflows and sequences triggered by subscriber behaviors like opening an email, clicking a link, making a purchase and more.
Sales funnels
Combine landing pages, email sequences, webinars, and calls-to-action to convert leads down the sales funnel.
CRM integrations
Connect GetResponse to popular CRMs like Salesforce, HubSpot, Pipedrive, and more to manage contacts and campaign data.
Social media tools
Create social media graphics and videos and manage Facebook and Instagram ads directly within GetResponse.
Tips for Creating Effective Emails
Now that you’re familiar with GetResponse’s features, let’s go over some best practices for creating emails that drive conversions:
Offer real value
Don’t make your emails all about sales pitches. Provide genuinely useful content like how-to guides, product reviews, industry insights and more. Build trust first.
Keep subject lines short and compelling
Subject lines under 50 characters get higher open rates. Trigger curiosity but avoid spammy tactics.
Personalize content dynamically
Insert subscriber names, location, interests and other details in your email copy and design for more relevance.
Focus on visual storytelling
Emails with images, graphics, and videos convert better than plain text. Maintain visual hierarchy and consistency.
Use social proof
Include testimonials, customer reviews, case studies, and trust badges to establish credibility.
Make clear calls to action (CTA)
Every email should guide readers towards a specific action like visiting a page, making a purchase, scheduling a call, etc.
Test and optimize
Try different subject lines, content, design, timing, segments, and frequencies to determine what resonates most with your subscribers.
By following email marketing best practices and using GetResponse’s tools effectively, you can engage your contacts better and maximize ROI from your campaigns.
GetResponse Automation Workflows
One of the most powerful features in GetResponse is its visual marketing automation builder. This allows you to create sequences of emails and actions triggered by subscriber behaviors.
Marketing automation is essential to engage users, nurture leads, and convert customers without manual one-to-one communication at every step — which isn’t scalable.
Here are some examples of automation workflows you can create within GetResponse:
Welcome Series
Trigger a sequence of 3–4 educational emails when a subscriber joins your list to onboard them.
Cart Abandonment
Send email reminders to users who left items in their shopping cart without checking out.
Webinar follow ups
Automatically send thank you emails, related content, and special offers to webinar registrants and attendees.
Customer re-engagement
Send promotional emails to customers who haven’t purchased in a while to incentivize repeat purchases.
Lead nurturing
Send a series of emails when a lead visits a pricing page but doesn’t convert to nurture them.
Event promotion
Automatically promote an upcoming event through a multi-email sequence as the date approaches.
Birthday offers
Trigger special discount emails on customer birthdays to increase loyalty.
When combined with lead scoring and segmentation, automations allow you to create highly personalized campaigns that convert.
Optimizing Deliverability With GetResponse
For email marketing success, it’s crucial that your emails reliably reach subscriber inboxes and not spam folders. Here are some tips to optimize deliverability with GetResponse:
- Maintain list hygiene: Remove inactive subscribers and blacklist problematic email addresses. GetResponse helps you manage bounces, complaints, and more.
- Enable domain authentication: Use SPF, DKIM, and DMARC to authenticate your sending domain and IP address to ISPs.
- Monitor spam score: Check GetResponse’s spam score checker to identify any red flags before sending an email.
- Send from a reputable address: Use an email address from your own domain rather than a free email provider.
- Personalize subject lines: Recipients are more likely to open emails with their name or company mentioned in the subject.
- Focus on relevant content: Subscribers are more engaged when you send valuable, relevant information tailored to their needs.
- Segment your lists: Avoid spam triggers like sending the same mass emails to every subscriber. Create targeted segments.
- Analyze and optimize: Use GetResponse reporting to see what types of emails get flagged and tweak your approach accordingly.
Paying attention to these deliverability factors helps ensure your emails reach inboxes and avoid spam folders consistently.
Integrating GetResponse With Other Tools
A powerful feature of GetResponse is its integrations with over 150 other software tools and platforms.
Integrations allow you to connect GetResponse seamlessly with tools you already use like analytics, ecommerce, CRM, and more.
Here are some popular GetResponse integrations:
- Google Analytics: Track email performance, subscriber engagement on your website, and ROI of campaigns.
- Facebook: Manage and track Facebook ad campaigns directly within GetResponse.
- Shopify: Sync product data, track sales driven by email, and import customers into GetResponse.
- WordPress: Embed GetResponse forms into your WordPress site and manage contacts through the plugin seamlessly.
- Zapier: Connect and automate data flows between GetResponse and 1,000+ other apps like MailChimp, Salesforce, Slack, etc.
- G Suite: Import your business contacts from Gmail, Drive, Sheets directly into GetResponse lists.
- Eventbrite: Import event registrants into GetResponse and promote events through your email lists.
Take advantage of these integrations to maximize results from your overall marketing technology stack.
GetResponse Pricing Overview
GetResponse offers a free plan and four paid tiers suitable for businesses of any size.
Here is an overview of GetResponse’s pricing structure:
- Free Plan — Up to 500 contacts and 2,500 emails per month
- Email Marketing — Starts at $15/month for 1,000 contacts
- Marketing Automation — Starts at $49/month for 1,000 contacts
- Ecommerce Marketing — Starts at $99/month for 1,000 contacts
- Max — Quoted pricing for enterprise-level features and volumes
The pricing increases based on the number of contacts and features you require. Overall, GetResponse provides excellent value given its capabilities compared to other email marketing platforms.
Discounts up to 30% are available for annual subscriptions. You can also try GetResponse free for 30 days to experience the benefits first-hand.
GetResponse Pros and Cons
GetResponse comes with numerous benefits but also has some limitations to factor in when making your decision.
Here are the key pros and cons of GetResponse:
Pros
- All-in-one digital marketing platform
- User-friendly drag and drop editor
- 100+ professional email templates
- Automation workflows for lead nurturing
- High email deliverability rate
- Webinars and landing page builder included
- Affordable pricing plans
- 30-day free trial
Cons
- Steep pricing increase with more contacts
- Lack of advanced email personalization
- No native integrations for some tools like Stripe
- Phone support only available on enterprise plan
- Some outdated form and landing page templates
For most small and medium-sized businesses, the pros far outweigh the cons with GetResponse. Larger companies may require more sophisticated features, personalization, or cheaper pricing per contact.
Top GetResponse Alternatives
While GetResponse works for most use cases, it’s worth looking at alternative email marketing platforms in case they are a better match for your specific needs and budget.
Here are the top alternatives to consider:
1. Mailchimp
Mailchimp is the world’s most popular email marketing platform. It’s easy to use with a free plan up to 2,000 contacts. Mailchimp offers great templates, automation, and integrations. It lacks built-in landing pages and webinars offered by GetResponse though.
2. Constant Contact
Constant Contact focuses on email marketing for small businesses. It has excellent templates, ease of use and coaching resources. But less automation and flexibility than GetResponse.
3. ConvertKit
ConvertKit specializes in email marketing for bloggers, influencers, and digital entrepreneurs. Great for list building and automations. Light on advanced marketing features compared to GetResponse.
4. ActiveCampaign
Combines email marketing, marketing automation, and CRM functionalities. Powerful segmentation and automation capabilities for mid-size and larger businesses. At a higher cost than GetResponse.
5. AWeber
AWeber has been around for over 20 years. It offers a bargain entry-level plan and is quick and easy to use. Overall capabilities are more limited compared to GetResponse.
Evaluate your specific needs, growth plans, tech stack, and budget to decide which platform is the best fit.
For most small businesses, GetResponse hits the sweet spot across features, ease of use, and affordability.
Is GetResponse Right For You?
So should you choose GetResponse as your email marketing platform? Ask yourself the following questions:
- Are you a small business on a budget? GetResponse is cost-effective and provides excellent value for money.
- Do you need an all-in-one marketing solution? GetResponse combines email, automation, landing pages, webinars, CRM, and more in one place.
- Is email marketing expertise important? GetResponse has tons of coaching resources and takes the guesswork out of effective email campaigns.
- Does deliverability matter to you? GetResponse has above-average inbox placement rates across major ISPs.
- Do you need advanced marketing automation? GetResponse has powerful workflows and lead scoring to nurture contacts.
- Do you want to host webinars? GetResponse enables you to host, record and replay webinars without any additional tools.
If you answered “yes” to one or more of these questions, GetResponse may be the ideal email marketing platform for your business needs and budget.
GetResponse Review Summary
Here are the key takeaways from this comprehensive GetResponse review:
- GetResponse is an affordable all-in-one email marketing and automation platform for small businesses.
- Key features include drag-and-drop email builder, 100+ templates, automation workflows, landing pages, webinars, CRM, and sales funnels.
- Easy to create segmented lists, opt-in forms, and professional emails campaigns.
- Impressive deliverability rates and detailed analytics for optimization.
- Powerful marketing automation capabilities for lead nurturing and conversions.
- Generous free plan and 30-day free trial makes it easy to get started.
- Scales to handle email marketing needs of larger businesses with higher-tier paid plans.
- Integrates seamlessly with 100
Conclusion
GetResponse provides an affordable, user-friendly, and full-featured platform for managing your email marketing campaigns and automation. From beautiful email templates to detailed analytics and advanced workflow automation, GetResponse simplifies complex marketing activities for small businesses.
Key strengths of GetResponse include:
- Intuitive drag-and-drop email builder and pre-made templates
- Powerful marketing automation workflows with lead scoring
- Built-in landing pages, forms, and webinars
- Sales funnels and conversion optimization tools
- Seamless CRM, analytics, and ecommerce integrations
- Detailed campaign statistics and real-time tracking
- Excellent deliverability rates to reach inboxes
- Generous free plan and 30-day free trial
While GetResponse has a few limitations like contact-based pricing and lack of phone support on lower plans, it delivers tremendous value. GetResponse is highly recommended for startups, online businesses, ecommerce stores, agencies, and entrepreneurs looking for an all-in-one digital marketing toolkit.
The combination of ease of use and extensive capabilities makes GetResponse suitable for beginners and experienced users alike. Sign up for a free GetResponse account today to elevate your email marketing and online business growth.
Frequently Asked Questions
What is GetResponse?
GetResponse is an email marketing and marketing automation software that helps businesses create, send, and track email campaigns. Key features include a drag-and-drop email builder, landing pages, forms, webinars, automation workflows, sales funnels, and detailed analytics.
How much does GetResponse cost?
GetResponse offers a free plan for up to 500 contacts. Paid plans start at $15/month for 1,000 contacts. Pricing scales up based on number of contacts and features needed. Discounts are available for annual plans.
What are the key benefits of GetResponse?
Main benefits include easy email creation, high deliverability rates, powerful automation, built-in webinars and landing pages, sales funnels, and affordable pricing. GetResponse combines email marketing, lead gen, and marketing automation in one platform.
Does GetResponse have free templates?
Yes, GetResponse provides over 100 free professionally designed email templates you can customize for your brand. There are templates for welcome emails, promotions, newsletters, outreach campaigns, and more.
Can you create landing pages in GetResponse?
Yes, GetResponse has an intuitive drag and drop landing page builder with over 200 templates. You can create custom landing pages, opt-in forms, and surveys to capture leads without any coding.
Does GetResponse offer marketing automation?
GetResponse has a visual workflow builder that lets you create sequences of triggered emails and actions based on subscriber behaviors. This automates lead nurturing, re-engagement, event promotion, and other repetitive tasks.
How does GetResponse pricing compare to alternatives?
GetResponse offers very competitive pricing compared to other top email marketing platforms. For small businesses, it provides greater value in terms of features per dollar spent versus options like MailChimp or Constant Contact.
What integrations does GetResponse offer?
GetResponse seamlessly integrates with over 150 other software platforms and tools including Shopify, Facebook, Google Analytics, G Suite, WordPress, Salesforce, Zapier, and more.
How is GetResponse customer support?
GetResponse offers 24/7 customer support via live chat and email in multiple languages. There are also comprehensive self-help resources online including guides, videos, webinars, and a knowledge base.
Is GetResponse beginner friendly?
Yes, GetResponse is easy for beginners to use thanks to its intuitive drag-and-drop editor, extensive library of templates, and automation workflows. The platform takes care of the technical aspects while you focus on creating great email campaigns.
In summary, GetResponse is a full-featured email marketing platform suitable for small businesses and online marketers looking to grow their list, create professional campaigns, drive conversions, and scale their marketing automation. The combination of ease of use and power make it an excellent choice for most use cases.
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