Google Maps is a tool that more than 1 billion people use every month to navigate the world. But did you know that it is also a hidden mine for making money online? In this article, I'll share five actionable tactics that can turn those Google Maps users into your customers, earning you $50 to $100 an hour or even more. The best part? You don't need any fancy degrees or years of experience to get started. Whether you're looking for a side business or aiming to build a full-time business, these Google Maps strategies can help you achieve your goals.
1. Optimize your Google Business Description for Small Businesses
One of the most direct ways to make money with Google Maps is by optimizing the Google Business Listing for local businesses. Think of it as giving small businesses digital capabilities that can increase their visibility and attract more customers.
Imagine you're hungry, and you search for "pizza near me" on Google Maps. Which restaurant do you tend to choose: the one with a complete profile, great photos, and great reviews, or the one with no description at all? A well-optimized Google Business Profile is essential for a business to stand out.
How to Find Businesses That Need Help:
- Open Google Maps and search for businesses near you.
- Look for businesses with missing information, few or no photos, and no reviews—these are your potential customers.
- Consider places as diverse as chiropractors, dentists, hair salons, and auto repair shops.
What You Can Offer:
- Help merchants claim their business if they haven't already.
- Make sure all the basic information, such as the business name, address, phone number, and website link, is correct.
- Choose the right type of business.
- Add high-quality images that showcase their business.
- Encourage them and help them get more customer feedback.
- Ensuring the business name, address, and phone number match across all online platforms.
- Creating internal citations in directories and review sites.
- Optimizing a business website for local keywords.
- Manage and respond to online comments.
- Creating targeted content internally.
- Basic equipment: A DSLR or mirrorless camera is ideal, but even a smartphone can work. A tripod is essential.
- For an immersive 360-degree experience, consider investing in a 360-degree camera as you grow.
- Basic photography and video editing skills.
- Familiarity with software that combines images and video into a unified virtual tour.
- Google Street View is a free tool that can help you create and publish virtual tours directly to Google Maps.
Earning Potential:
I have personally tested this and made $700 in just four hours by upgrading three business profiles. Once you get the hang of it, you can complete a job in about two hours and charge around $200 per client, which easily translates to $100 an hour.
2. Offer local SEO business services.
After you've managed to optimize your business listing on Google, the next step is to offer local SEO optimization services. This service involves helping businesses dominate local markets by ensuring they appear in relevant
searches on Google Maps and other platforms.
What does local SEO involve?
Can you do that?
Absolutely! There are many free resources available to help you get started. For example, Coursera offers free courses on SEO, and Moz's Beginner's Guide to SEO is a great resource.
Earning Potential:
Start by providing basic in-house SEO audits for $100 to $200, and as you gain experience, move up to monthly updates or ongoing SEO management, which can range from $500 to $2,000 per client.
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3. Make business-side tours.
Another seemingly interesting way to make money with Google Maps is to create virtual tours for local businesses. A virtual tour allows potential customers to explore the business before they even step inside, increasing the likelihood of choosing that business over competitors.
How to Get Started:
Required Skills:
Earning Potential:
People typically charge between $100 and $300 per virtual visit, depending on the complexity and size of the space. With experience, you can easily reach the $100 per hour mark.
- Make sure the business has a Google Business Description.
- Link that profile to a Google Ads account.
- Create a campaign that targets local customers.
- Businesses with optimized profiles but not ranked highly in search results are prime candidates for Google Maps ads.
- Businesses that you have already helped improve their profiles may also be interested in this service.
- Use Google Maps to identify businesses that need specific services (e.g., web design, social media management).
- Connect these businesses with service providers, which you charge per lead or a percentage of the revenue generated.
- Create databases for specific niches (for example, auto repair shops and salons).
- Partner with local professionals who provide the right services.
4. Run Google Maps ads for local businesses.
Helping businesses get more exposure on Google Maps through paid ads is another great opportunity. Google Maps ads appear as sponsored listings when someone searches for a product or service, making businesses more visible to potential customers.
Setting up Google Maps ads:
Find Customers:
Earning Potential:
You can start by offering free layouts to showcase the benefits to potential customers. After seeing results, you can move to a paid management model, charging a percentage of ad spend or a free monthly retainer.
5. Lead generation for Google Maps
The final strategy is to use Google Maps for better productivity, connecting businesses with their best customers or suppliers. This technique can be a game changer, allowing you to earn a lot by becoming a valued intermediary.
How It Works:
Creating a Niche-Specific Database:
Earning Potential:
As you gain experience, this strategy can help you earn over $100 an hour, especially if you choose a revenue-sharing model.
Conclusion
These five strategies—optimizing your Google Business Profile, offering local SEO services, creating online tours, running Google Maps ads, and optimization—are the best ways to make money online with Google Maps. Whether you're looking for a side business or want to build a full-
full-time business, these methods can help you reach your financial goals. Start with one, grow it, and then expand your services to increase your earning potential.
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